Demand Generation Package: PrEP for PBFP
Developed by the CHOICE collaboration of the EpiC and RISE projects, with support from PEPFAR through USAID, the PrEP for Pregnant and Breastfeeding Populations Demand Generation Resource Package is designed for use by program implementers and healthcare workers to expand knowledge about provision of PrEP to PBFP. This Resource Package includes a series of print prototypes to increase demand for PrEP for PBFP, a background PowerPoint Deck which outlines the evidence and process we used to develop the samples in the package, and a facilitation guide to help teams adapt the prototypes for implementation in their own contexts.
These materials are designed to help Ministries of Health, program managers, trainers, and advocates to create demand for PrEP among PBFP by using an adapted human-centered design, or “HCD-lite” approach for materials development.
Downloads:
- PrEP for Pregnant and Breastfeeding Populations: Prototype Testing Guide
- PowerPoint: How prototypes for IEC/Demand Generation materials were developed using an “HCD-Lite” approach
- Demand Generation Prototypes for Adaptation- Flyer and Plan / Poster