PrEP Communications Accelerator

29 November 2018

The PrEP Communications Accelerator is a free interactive, digital resource that builds sample communications strategy to create demand for PrEP among target audiences in sub-Saharan Africa. Both easy-to-use and information-rich, the Accelerator offers tested guidance throughout the lifecycle of a PrEP communications campaign and can be applicable across all PrEP formulations.

More Tools Available:

• PrEP Communications Accelerator One-Pager
• PrEP Communications Accelerator Quick Start Guide
• [Webinar] Driving Demand for PrEP with the PrEP Communications Accelerator — download the slides or view a video recording
• “PrEP Communications Accelerator: A digital demand creation tool for sub-Saharan Africa” – appearing in Sexual Health

Examples of Tool Applications:

• PrEP Campaign Materials from Chitungwiza, Zimbabwe: flyer, poster (friends), poster (family), poster (peace), poster (shades), poster (cap), video, social media campaign, campaign photo story
• PrEP Campaign Materials from Kiambu County, Kenya:

  AGYW posters,

  sponsor poster,

  key influencer poster,

  booklet,

  stickers,

  video (matriarch),

  video (matriarch Kiswahili),

  video (peers),

  video (peers Kiswahili),

  video (sponsor),

  video (sponsor Kiswahili),

  radio ad 1,

  radio ad 2,

  social media cards (zipped)