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This document provides a guide to campaign planning, including creative brief and campaign architecture templates for application. It is intended for use by those developing or refreshing and implementing marketing and communication campaigns focused on PrEP choice in conjunction with MOSAIC’s campaign planning templates. The PrEP Category Brand Positioning for Adolescent Girls & Young Women forms the foundation for these guidelines.

Downloadable Brand Assets
Elements referenced in the brand guidelines are available for download here:

  1. Fonts
  2. Illustrations
  3. Photography
  4. Icons
  5. Logo files

Several countries have adapted or created new materials to align with the PrEPisChoice brand using the assets listed above. See below for samples and see here for a step-by-step guide to creating materials using PowerPoint.

Featured Resources