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Dapivirine Ring: Messaging and Positioning in Eswatini

2 August 2022

During 2021-2022, The Busara Centre for Behavioral Economics carried out market research on communication strategies for the PrEP ring in Eswatini in partnership with IPM and FHI 360. The resulting report describes 12 recommended communication strategies for positioning the PrEP ring in Eswatini, along with a description of the context in Eswatini and population segments likely to take up the ring.

Topic(s): Demand Creation/Marketing

Product(s): Dapivirine Vaginal Ring

Population(s): Cisgender Women

Region(s): Sub-Saharan Africa

Format(s): Report

Countries: Eswatini

Source(s): PROMISE

Type: Document

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