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Campaign Planning Templates: Creative brief and campaign architecture templates for application alongside brand guidelines

16 January 2024

This document provides a guide to campaign planning, including creative brief and campaign architecture templates for application.​ It is intended for use by those developing or refreshing and implementing marketing and communication campaigns focused on PrEP choice.​ It builds on the PrEP Category Brand Positioning for Adolescent Girls & Young Women and is intended to help put the PrEP Category Brand Guidelines into action.

Topic(s): Demand Creation/Marketing, Monitoring & Evaluation

Product(s): Cabotegravir, Dapivirine Vaginal Ring, Oral PrEP

Population(s): Adolescent Girls and Young Women

Format(s): Form/Template

Source(s): PEPFAR, USAID, MOSAIC

Type: Document

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Featured Resources

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Oral PrEP, PrEP Ring, and CAB PrEP Template Guidelines (English)

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External Link

Pre-Exposure Prophylaxis Implementation Gaps among People Vulnerable to HIV Acquisition: A cross-sectional analysis in two communities in western Kenya, 2021–2023

This article, from Journal of the International AIDS Society, examines PrEP awareness, uptake, and persistence among participants enrolling into an HIV incidence cohort in Kenya.
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Implementation Plan for the Introduction of the PrEP Ring and Long-acting Injectable Cabotegravir for HIV Prevention – Eswatini, August 2024

External Link

Initiation and Continued Use of Oral Pre-Exposure Prophylaxis among Pregnant and Postpartum Women in South Africa (PrEP-PP): A demonstration cohort study

This article from The Lancet HIV describes the results of a demonstration study in South Africa, PrEP-PP, to integrate oral PrEP provision into public clinics offering antenatal and postnatal care to pregnant and lactating people.
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Acceptability of Six-Monthly PrEP Dispensing Supported with Interim HIV Self-Testing to Simplify PrEP Delivery in Kenya: Findings from qualitative research

This article from BMC Health Services Research discusses the results of a pilot in Kenya to explore the acceptability of dispensing PrEP twice a year, with interim HIV self-testing, versus quarterly, with clinic-based HIV testing.