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Resource Library

The PrEPWatch Resource Database offers a wide range of material on the status of PrEP as an option for biomedical HIV prevention around the world. Search this database to find step-by-step guidance for rolling out PrEP, summaries of the research to date on safety, efficacy and implementation, tools to assist planning and roll out, country updates on PrEP policy and access, and lessons learned from those efforts.

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7 July 2022

Tools and resources for building and implementing strategic communications and branding

PrEP uptake requires careful planning along with marketing and communications strategies. Evidence-informed marketing and communications strategies can ensure vital activities are planned to not only introduce and scale up PrEP use but to also make sure PrEP is understood and used in ways that have an impact on people’s health and health seeking behaviors. Check…

Demand Creation/Marketing

External Link
7 July 2022

Social Behavior Change Communication (SBCC) Toolkit

C-Change’s Capacity Strengthening Toolkit for Social Behaviour Change Communication (SBCC) comprises tools, products, online resources, and courses and training in SBCC. Each component can be used alone or in concert with the other resources.

Demand Creation/Marketing

External Link
7 July 2022

Social & Behavior Change Communication Implementation Kits

This website features multiple social and behavior change communication implementation kits.

Demand Creation/Marketing

External Link
7 July 2022

Provider Behavior Change Implementation Kit

This I-Kit provides step-by-step guidance on using social behavior change communication to change provider behavior, and thereby improve client outcomes. The I-Kit is designed to help the reader understand factors that influence provider behavior, design an assessment to understand the specific barriers providers face, and develop an SBCC intervention to address those barriers.

Demand Creation/Marketing, Service Delivery

External Link
7 July 2022

The Power of Demand Generation

Demand generation increases awareness of and demand for health products or services among a particular intended audience through social and behavior change communication and social marketing techniques. This learning module outlines the key concepts and definitions of demand generation.

Demand Creation/Marketing

External Link
7 July 2022

Project Hope Namibia PrEP Communication Toolkit

Duplicated resource, same as above

Demand Creation/Marketing

External Link
7 July 2022

Creating demand for the Dapivirine vaginal ring

This presentation outlines lessons learned from ring clinical trials and oral PrEP programs in Kenya, South Africa, Uganda, and Zimbabwe that can be applied to the development of demand creation strategies.

Demand Creation/Marketing

Document
7 July 2022

Dapivirine Ring Design Guide: Human-Centered Design Research to Increase Uptake and Use

USAID's Center for Accelerating Innovation and Impact applied a human-centered design approach to better understand how IPM's dapivirine ring and other HIV prevention products could fit into young women's lives. This guide offers design concepts and tools to encourage and increase dapivirine ring uptake and use.

Demand Creation/Marketing

Document
7 July 2022

#GarawaPrEPa Campaign from Chitungwiza, Zimbabwe

Pangaea Zimbabwe AIDS Trust (PZAT), an implementing partner in the USAID- and PEPFAR-funded OPTIONS Consortium, used the PrEP Communications Accelerator to develop a PrEP demand creation campaign targeting AGYW in Chitungwiza, Zimbabwe. To learn more about this campaign, see this campaign photo story. Print Materials Flyer Poster (friends) Poster (family) Poster (peace) Poster (shades) Poster…

Community/Advocacy, Demand Creation/Marketing

Document
7 July 2022

Chagua PrEP, Chagua Life Campaign from Kiambu County, Kenya

Chagua Life is a campaign led by LVCT Health, an implementing partner the OPTIONS Consortium. Chagua Life is a PrEP campaign for adolescent girls and young women (AGYW) in Kiambu County, Kenya.

Community/Advocacy, Demand Creation/Marketing