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Reaching and Targeting More Effectively: The application of market segmentation to improve HIV prevention programmes
![](https://www.prepwatch.org/wp-content/uploads/2019/07/JIAS_anabel-794x660.png)
A publication by AVAC’s Anabel Gomez and others in the Journal of the International AIDS Society explores adapting the use of market segmentation, a traditional tool of the commercial sector, to the promotion of primary HIV prevention.