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Building a PrEP Category Positioning Strategy for Adolescent Girls and Young Women
![](https://www.prepwatch.org/wp-content/uploads/2023/08/PrEP-Category-Image-992x660.png)
Process, Learnings and Direction for Validation
MOSAIC has developed an approach to building a PrEP Category Positioning Strategy for Adolescent Girls and Young Women. The final strategy is intended for use by implementers to guide their development of national communications strategies, demand-generation campaigns, or other marketing materials for the expanding category of PrEP products.
See learnings from validation of the positioning strategy in this insights report.